Thriwe to Expand Loyalty Program in India with Access to Over 200 Pickleball and Paddle Tennis Courts

As Pickleball and Paddle Tennis continue to gain momentum in India, Thriwe, a leading provider of loyalty programs and lifestyle benefits, has announced plans to expand its offerings by including these two fast-growing sports in its loyalty program. As part of this initiative, Thriwe also plans to provide access to more than 200 Pickleball and Paddle Tennis courts across the country.

Building on its successful experience of offering these benefits to clients in the UAE, Thriwe is now preparing to bring similar access to the Indian market, reflecting the country's increasing demand for new and engaging sports experiences.

Bringing Emerging Sports to India's Loyalty Programs

With more people in India embracing active lifestyles and exploring new sports, Thriwe’s expansion aims to make Pickleball and Paddle Tennis more accessible through its existing loyalty programs. The company is focusing on partnerships with established sports facilities across India and has plans to further develop access through its growing network.

Announcing the initiative, Dhruv Verma, Founder and CEO of Thriwe, shared,

“We have been offering access to Pickleball & Paddle Tennis courts in UAE for some of our prestigious clients. Now, we are glad to expand our offerings and evolve with the market demands in India. This initiative reflects Thriwe’s vision to go beyond a single sport and embrace the growth of diverse sports.”

Verma also highlighted the company’s focus on delivering exceptional experiences, adding,

"We are passionate about enriching the sports ecosystem and enabling our clients' customers to enjoy unique, high-quality experiences not only in India but globally.”

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Supporting the Growth of Pickleball and Paddle Tennis in India

As interest in Pickleball and Paddle Tennis grows across India for their fun, social, and inclusive gameplay, Thriwe’s upcoming expansion aims to support this movement by providing greater access to courts and facilities through its loyalty programs. With plans to connect members to over 200 courts nationwide, Thriwe is helping open the door for more players to discover and enjoy these exciting sports.

By incorporating Pickleball and Paddle Tennis into its benefits platform, Thriwe is not only responding to evolving market trends but also helping foster a new era of recreational sports in India—where staying active, connected, and engaged has never been easier.

Whether you're just getting started or already a fan of the game, Thriwe’s latest initiative is set to create more opportunities for play and build stronger sporting communities across the country.