News & Stories
Mar 5, 2025
The pickleball world is buzzing with game-changing news that's set to catapult this beloved sport into a thrilling new era! In an exciting development that has players and fans cheering worldwide, PWR has just dropped a bombshell announcement: a spectacular World Series is coming to the Gulf Cooperation Council (GCC) region in March 2025.
But here's what's really getting the pickleball community fired up – PWR is backing this revolutionary series with an eye-popping $15 million prize purse for the World Tour, with $1.5 million dedicated to the GCC stop alone. This isn't just breaking records; it's shattering them as the biggest prize pool the sport has ever seen!
(Photo Source: https://www.pickleball52.com/pickleball-world-rankings-world-tour-pwr-dubai/)
The excitement is infectious, and you know a sport is hitting the big time when it counts Bill Gates, Elon Musk, and Taylor Swift among its passionate fans. Already crowned the fastest-growing sport in the United States, pickleball is now serving up a serious challenge to become the world's hottest sporting phenomenon.
In a move that's set to transform the sport's landscape, PWR is bringing together regional sports bodies under one unified banner. This isn't just about organizing tournaments – it's about building a rock-solid foundation for pickleball's explosive future growth.
Times Group's managing director Vineet Jain, whose company has jumped in as an anchor investor, can barely contain his excitement about the sport's trajectory. "I personally believe that pickleball will overtake tennis in terms of participation in the near future." he predicts. "PWR is a platform that will empower players from every corner of the globe to compete, excel, and showcase their talents on an international stage."
(Photo Source: https://www.paddletek.com/pages/anna-leigh-waters)
The Times Group's backing of this groundbreaking initiative speaks volumes. "Times Group is known for its innovation and its ability to be ahead of the curve in every one of its initiatives," Jain explains, "The Times Group is proud to be an anchor investor in PWR, a path-breaking initiative that unifies the global pickleball community"
As the countdown to the inaugural World Series begins, one thing's crystal clear – pickleball isn't just growing; it's soaring to unprecedented heights. Whether you're a seasoned pro or just curious about the sport that's capturing hearts worldwide, 2025 is shaping up to be the year pickleball truly takes flight. Game on!
