News & Stories
Mar 5, 2025
Pickleball is making waves in Malaysia, and Chariot Agency is stepping up to ensure its momentum continues. In an exciting move for the sport, Chariot has announced its sponsorship of two leading Malaysian pickleball teams, Infinity Sports Academy and Subang Jaya Pickleball Club, signaling a strong commitment to elevating the game both locally and on the global stage.
Powering Pickleball’s Competitive Future
Through this sponsorship, Chariot Agency is enabling these teams to focus entirely on their training, competitions, and performance without the financial strain of securing funding for tournament entries, equipment, and travel expenses. This initiative not only strengthens the teams but also empowers brands to grow alongside the sport’s expanding global presence.
“Having Chariot as a sponsor allows us to focus entirely on training, development, and competing at the highest level,” said Jimmy Liong, founder of Infinity Sports Academy. “Pickleball in Malaysia is at a crucial growth stage, and with the right support from brands, we can accelerate its development and bring local talent to international prominence. We hope more companies will recognize the potential of this sport and join us in this journey.”
A Sport on the Rise
Pickleball’s growth in Malaysia has been nothing short of explosive. Since its introduction in 2019, the sport has steadily gained popularity across the country, particularly in East Malaysia and urban centers like Kuala Lumpur, Johor Bahru, and Penang. According to Chariot, the Asia-Pacific (APAC) region is expected to see a staggering 24.5% annual growth in pickleball participation from 2024 to 2029.
This rapid expansion has caught the attention of various state governments, which have begun investing in pickleball infrastructure and grassroots programs, further fueling the sport’s development. As local interest surges, the need for strong institutional backing becomes more evident—something Chariot Agency is determined to provide.
(Photo Source: https://www.playpickle.sg/blog/the-best-places-to-play-pickleball-in-malaysia)
A Strategic Investment in Sports and Community
For Chariot, this sponsorship goes beyond mere funding—it’s about being part of a movement that excites and inspires. Adrian Cheah, managing director of Chariot, highlighted the agency’s vision: “We saw our chance to be a part of a growing sports institution, and all the opportunities that came with it. Effective marketing is deeply rooted in understanding what motivates people. And sports has always been an avenue to inspire and excite, something that fans of pickleball have demonstrated in spades.”
He added, “We believe that by supporting these teams, we are not just investing in their success, but also our own. Diversifying our interests will help us understand people better and provide insights that we can implement in the work we do for our clients. We invite brands that share our vision to join us in elevating these teams and making a lasting impact on the sport.”
(Photo Source: https://www.facebook.com/61558056634153/photos/122165925686268554/?_rdr)
Paving the Way for a Pickleball Revolution
The enthusiasm from Malaysia’s pickleball community is palpable. Gee Ci Long, captain of Subang Jaya Pickleball Club, emphasized the importance of this sponsorship: “Pickleball is more than just a game, it’s a growing movement, and we want to be at the forefront. With Chariot’s support, we no longer have to worry about the financial constraints that often limit our participation in key tournaments. This partnership allows us to focus on training and competing at our best. We look forward to seeing more brands step in and help drive the sport forward.”
With Chariot’s backing and the growing support from both corporate sponsors and government initiatives, Malaysia is well on its way to becoming a powerhouse in the global pickleball scene. This is more than just a sponsorship—it’s a bold step toward establishing Malaysia as a key player in the world of competitive pickleball.
For those watching from the sidelines, now is the time to get involved. Whether as a player, sponsor, or fan, the pickleball movement is gaining unstoppable momentum, and the future of the sport in Malaysia has never looked brighter.
