News & Stories
Mar 5, 2025
Myntra, a trailblazer in India’s fashion and lifestyle industry, is making waves beyond fashion by championing workplace wellness. The company has taken a bold step in employee engagement by launching Bengaluru’s first in-house corporate Pickleball court, reinforcing its commitment to fostering a healthy, active, and connected work environment.
A Game-Changer for Corporate Wellness
In today’s fast-paced corporate world, employee well-being is more than just a perk—it’s a necessity. Recognizing this, Myntra has integrated Pickleball, one of the world’s fastest-growing sports, into its corporate culture. This initiative encourages employees to unwind, recharge, and bond with colleagues while also providing a fun and engaging way to stay active.
The court’s inauguration was a high-energy affair, graced by Commonwealth Games medallist and badminton icon Ashwini Ponnappa. Her presence added excitement and inspiration, further solidifying Pickleball’s growing influence in India’s sports landscape.
Pickleball: The Perfect Fit for Today’s Workforce
Pickleball’s meteoric rise is no surprise. A dynamic fusion of tennis, badminton, and ping-pong, the sport offers the perfect balance of competitiveness, social interaction, and easy accessibility. With Millennials and Gen Z professionals increasingly seeking interactive and enjoyable fitness options, Pickleball is fast becoming the sport of choice for young professionals looking to blend wellness with workplace camaraderie.
Myntra’s diverse workforce, where one in three employees belongs to Gen Z, makes this initiative even more relevant. By creating an exclusive, fully owned Pickleball facility, Myntra isn’t just following a trend—it’s setting one. Unlike other office spaces and tech parks in Bengaluru that feature shared courts, Myntra’s in-house Pickleball setup is open not just to employees but also to their friends and families, ensuring year-round access, including weekends.
(Photo Source: https://newsarenaindia.com/nation/myntra-introduces-first-corporate-pickleball-court-in-bengaluru/36865)
Leading the Corporate Sports Revolution
Myntra’s Chief Human Resources Officer, Govindraj MK, highlighted the company’s vision: “The introduction of a Pickleball court within our office is yet another step in our journey to create an employee-first workspace. With Pickleball’s rising popularity, especially among Gen Z, this initiative aligns perfectly with our efforts to offer engaging and unique experiences for our workforce. The fast-paced, social, and accessible nature of the sport makes it a great way for employees to connect, unwind, and recharge.”
This initiative is part of Myntra’s broader commitment to employee well-being. The company already offers a diverse range of sports and recreational facilities, including a lawn tennis court, an indoor gaming arena, a gym, and table tennis. Employees also have access to a cricket practice net, a badminton court, and other engagement activities that contribute to a holistic work-life balance.
A Catalyst for Pickleball’s Growth in India
The popularity of Pickleball in India has skyrocketed, with industry reports projecting over 26% CAGR growth in the sport between 2024 and 2029. Myntra’s decision to embrace Pickleball at the corporate level is expected to further accelerate its adoption, particularly in urban professional circles.
Rajath Kankar MR, Founder General Secretary of the Karnataka State Pickleball Association, commended the initiative, stating, “Pickleball is witnessing tremendous growth in India, and it’s encouraging to see a leading corporate like Myntra investing in the sport. As the first corporate to provide a dedicated Pickleball facility in-house, Myntra is playing a key role in fostering the Pickleball community in Bengaluru and beyond.”
(Photo Source: https://yourstory.com/2025/02/myntra-launches-bengalurus-first-inhouse-corporate-pickleball-court)
The Future of Corporate Wellness
Myntra’s investment in Pickleball is more than just an addition to its office amenities—it’s a statement about the future of corporate wellness. By integrating sports into daily work life, the company is setting a precedent for how modern organizations can enhance employee engagement, build a sense of community, and promote holistic well-being.
With this initiative, Myntra has once again proven that it is not just a trendsetter in fashion but also a pioneer in fostering a vibrant, health-conscious corporate culture. As Pickleball continues to gain momentum in India, Myntra’s move is sure to inspire other companies to follow suit, making workplace wellness more dynamic, engaging, and inclusive.
